Embedded Files
TOTAL SPENT
$499,91
AUD - 100% of budget
IMPRESSIONS
40,994
CPM $12.19
REACH
24,593
unique people
AVG FREQUENCY
1.67
per person
VIDEO VIEWS
36,829
view rate 89.84%
COST PER VIEW
$0,01
CPV
The standout result is the video view rate of 89.84%, meaning nearly 9 in 10 people who encountered the ad watched it. This is well above typical LinkedIn benchmarks and suggests the creative and targeting were well aligned. The cost per view of $0.01 represents strong efficiency for a B2G (business-to-government) LinkedIn audience, which typically commands higher CPMs than consumer platforms. Average dwell time of 43.9 seconds further supports that the audience engaged meaningfully with the content.
REACH & DELIVERY
Metric
Number
Impressions
Total number of times the ad was displayed in a LinkedIn feed.
40,994
Unique Reach
Number of individual LinkedIn members who saw the ad at least once.
24,593
CPM
Cost per 1,000 impressions: the rate paid each time the ad was shown 1,000 times.
$12.19
Cost per 1,000 people reached
How much was spent per 1,000 unique individuals reached: accounts for frequency.
$20.33
VIDEO PERFORMANCE
Metric
Number
Video plays
Total number of times the video began playing, including replays.
41,139
Video views
Views counted after at least 2 seconds of playback with 50% of the video visible.
36,829
Video completions
Number of people who watched the video in full to the end.
10,174
Avg. watch time
Mean number of seconds each viewer spent watching before stopping or scrolling away.
6,1 s
Avg. dwell time
Average time spent on the ad unit overall, including time spent reading caption or looking at the post.
43.9 s
eCPV (Effective cost per view)
Total spend divided by number of video views: the real cost of each view delivered.
$0,01
CLICKS & ENGAGEMENT
Metric
Number
Clicks to landing page
Number of clicks that directed users away from LinkedIn to the linked destination.
21
Click-through rate (CTR)
Percentage of impressions that resulted in a click. Expected to be low on video-objective campaigns.
0,051%
Average Cost per Click
Average cost per click to landing page: high relative to CPC-optimised campaigns, which is expected given the CPM bid strategy.
$23,81
Total engagements
Sum of all interactions: reactions, comments, shares, follows, and other clicks on the post.
24
Key Statistics - LinkedIn Page
Conclusion
The April 2026 LinkedIn video boost campaign delivered strong results against its primary objective of video views, reaching 24,593 unique professionals and generating 36,829 video views on a budget of AUD $500. The 89.84% view rate and $0.01 eCPV indicate the campaign performed efficiently and that the creative resonated well with the target audience.
The video retention funnel shows a notable drop-off after the first 25% of playback, with just over half of viewers reaching that threshold. Reviewing the video's opening content to strengthen the hook in the early seconds may improve mid-funnel retention in future campaigns.
Average dwell time of 43.9 seconds reflects strong ad engagement beyond the video itself, suggesting the accompanying post copy and creative were compelling enough to hold attention. This is a positive signal for brand consideration within Macquarie Government's professional audience on LinkedIn.
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