Embedded Files
PODCAST DOWNLOADS
551
213 hrs of engaged listening
(above average)
MAGAZINE READS
3,730
Amplification still in progress
(ongoing campaign)
DISPLAY IMPRESSIONS
5,474
77.2 hrs total time in view
(ongoing campaign)
The Macquarie Government podcast episode delivered strong performance across both reach and engagement metrics. With 551 downloads and 213 hours of listening time, the episode sits at the upper end of the Defence Connect benchmark range for downloads, while significantly exceeding the typical listening time benchmark of approximately 175 hours, a 22% uplift.
The equivalent of nine continuous days of brand messaging delivered to a highly targeted defence and government professional audience represents meaningful earned attention. Podcast listeners in this sector tend to be senior decision-makers and specialists, making quality of engagement as significant as raw download numbers.
DIGITAL MAGAZINE KEY STATISTICS
Metric
Number
Digital magazine reads
Total number of times the AUKUS Special Report digital edition has been opened and read, as of the last reporting date.
3,730
as of last Monday
Publication: AUKUS Special Report
Securing the crown jewels: Uplifting industry to protect AUKUS --> Defence Connect Sponsored Content Digital Supplement.
Defence Connect's paid amplification of the digital magazine through its network is still active. Final reads figure is expected to increase further.
DISPLAY ADVERTISING
Metric
Number
Total impressions
Total number of times a Macquarie Government display ad was served across the Defence Connect website. Campaign is still running.
5,474
Total time in view
Cumulative hours the display ads were actively visible in a browser viewport: a quality metric beyond raw impressions.
77.2 hrs
across all ad units
Avg time in view per impression
Average seconds each ad impression was visible on screen, indicates how much attention each served ad received.
50.8 s
per impression
Ad formats running
Three distinct ad unit types were served: Scrolling Gutter (sidebar), Premium News Tile (in-feed), and Popup. Across Desktop, Mobile, and Tablet.
3
ad unit types
SCROLLING GUTTER
2,692
impressions 49%
53.8 hrs in view
PREMIUM NEWS TILE
2,570
impressions 47%
20.7 hrs in view
POPUP
485
impressions 9%
2.7 hrs in view
Summary
The Defence Connect AUKUS Special Report programme has delivered results across all three components: podcast, digital magazine, and display advertising, with two of the three still active and numbers continuing to grow.
The podcast episode is the standout performer: 551 downloads and 213 hours of engaged listening represent above-benchmark results for both metrics, with the 22% uplift in listening time indicating particularly strong audience engagement with Macquarie Government's messaging around cyber security, DISP accreditation and sovereign resilience.
The digital magazine has reached 3,730 reads with amplification still underway, while display advertising has served 5,474 impressions at an average of 50+ seconds in view per impression, a viewability result that indicates genuine audience attention rather than passive exposure. A full update on both of these components will be included in the next report once the amplification campaign concludes.
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