The posts are performing strongly for organic content on LinkedIn, with engagement rates of 9.5% and 8.7% respectively, well above the typical LinkedIn organic benchmark of 2–5% for company pages. This suggests the video format and topic relevance are resonating effectively with Macquarie Government's follower base.

The AI in SOC post generated higher impressions and reach (890 / 619 vs 665 / 410), indicating the topic may have stronger broad appeal or benefited from the algorithm distributing it more widely. The MFA post achieved a marginally higher engagement rate and significantly more reposts (6 vs 2), suggesting it prompted stronger sharing intent among viewers already familiar with the content.

Salesperson is the top job title across both posts' viewer demographics, followed by technical and security roles, consistent with the DISP and defence industry audience Macquarie Government is targeting. Information Security Specialist appears in the top 5 for both posts, affirming relevance to the intended audience. This page will update as the remaining 2 posts in the series go live.