Embedded Files
TOTAL SPENT
$199.74
AUD
IMPRESSIONS
40,052
CPM $4.99
REACH
9,574
unique people
AVG FREQUENCY
4.18×
per person
VIDEO VIEWS
24,861
view rate 61.94%
COST PER VIEW
$0.01
CPV
The May 2026 DISP video campaign ran from 6 May on a $10/day CPM budget, delivering 40,052 impressions to 9,574 unique LinkedIn professionals at an average frequency of 4.18×. The CPM of $4.99 reflects the campaign's early days and initial audience targeting --> strong for a specialist B2G LinkedIn audience.
The video view rate of 62.07% and average dwell time of 57.4 seconds indicate strong initial audience engagement with the DISP content. The retention funnel shows 44.8% of viewers reaching the 25% mark, with 18.4% completing the full 1 minute 16 second video, a solid result for a longer-format asset in a LinkedIn feed environment.
REACH & DELIVERY
Metric
Number
Impressions
Total number of times the ad was displayed in a LinkedIn feed.
40,052
Unique Reach
Number of individual LinkedIn members who saw the ad at least once.
9,574
CPM
Cost per 1,000 impressions: the rate paid each time the ad was shown 1,000 times.
$4.99
Cost per 1,000 people reached
How much was spent per 1,000 unique individuals reached: accounts for frequency.
$20.86
VIDEO PERFORMANCE
Metric
Number
Video plays
Total number of times the video began playing, including replays.
40,144
Video views
Views counted after at least 2 seconds of playback with 50% of the video visible.
24,861
Video completions
Number of people who watched the video in full to the end.
4,583
Avg. watch time
Mean number of seconds each viewer spent watching before stopping or scrolling away.
3.42s
Avg. dwell time
Average time spent on the ad unit overall, including time spent reading caption or looking at the post.
57.4s
eCPV (Effective cost per view)
Total spend divided by number of video views: the real cost of each view delivered.
$0,01
CLICKS & ENGAGEMENT
Metric
Number
Clicks to landing page
Number of clicks that directed users away from LinkedIn to the linked destination.
29
Click-through rate (CTR)
Percentage of impressions that resulted in a click. Expected to be low on video-objective campaigns.
0,072%
Average Cost per Click
Average cost per click to landing page: high relative to CPC-optimised campaigns, which is expected given the CPM bid strategy.
$6.89
Total engagements
Sum of all interactions: reactions, comments, shares, follows, and other clicks on the post.
30
Professional Demographics: Companies
Name
Impressions
Professional Demographics: Titles
Name
Impressions
Clicks
Conclusion
May 2026 established the DISP video campaign with 24,861 video views delivered to 9,574 unique defence and government professionals on a total spend of AUD $199.74. With a CPM of $4.99 and eCPV of $0.01, the campaign launched efficiently, achieving strong view rates (62.07%) and the highest completion rate (18.4%) recorded across all months, reflecting a highly engaged early audience encountering the content for the first time.
Average dwell time of 57.4 seconds and 29 landing page clicks to macquariegovernment.com/disp/ confirm the target audience engaged meaningfully with the full ad unit and showed genuine interest in the DISP offering. May laid a strong foundation for the sustained campaign run that followed.
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